Jessica Lustig

Founding Partner

Jessica Lustig has a background in both music and business. After receiving a bachelor's degree in music, with a major in oboe performance, she entered the music business at Columbia Artists Management working with conductors. In 1990 she joined the Bertelsmann Music Group. During her six years at BMG Direct, she rose from copywriter to director of the classical division, responsible for classical business unit revenues of nearly $50 million and strategic planning for the division. While at BMG, she re-named and re-positioned the classical catalog, managed advertising and direct marketing creative strategy for the BMG Classical Music Service and produced CD compilations for club and commercial use, while reviewing and selecting product for the largest classical music club in the world. When she left in 1996, revenues for the classical club had quadrupled.

After finishing her MBA in Marketing and International Business at New York University, she founded 21st Century Music Management, Inc., which was the only consulting company in the United States concentrating exclusively on living composers and new music performance. In January 2000 21st Century Music Management merged into a new business, 21C Media Group, with co-founders Albert Imperato and Glenn Petry.