21C MEDIA GROUP

GLENN PETRY

Founding Partner and Director of Public Relations

Glenn Petry has worked in the music scene – both promoting and performing – for more than 15 years. He co-founded 21C Media Group in January 2000 and has been the Director of Public Relations since its inception. He developed his interest in promoting classical music while touring the US with the experimental rock band Drunken Boat, after which he became a consultant to the classical music industry for a dozen years. Working with both record labels (such as Deutsche Grammophon, Decca and Philips) and artists (such as Cecilia Bartoli, Renée Fleming, Anne-Sophie Mutter, Gil Shaham, Orpheus Chamber Orchestra and many others), he expanded the reach of classical artists beyond the specialist press into the mainstream media.

On the marketing side, Mr. Petry pioneered new ways to present classical music to the public (from CD packaging to music videos) and forged innovative partnerships that created synergistic successes on behalf of classical music, while maintaining his deep involvement in many other musical genres, including jazz, reggae, electronica and world music.